Director of Analytics, Financial Products
Company: Tbwa Chiat/Day Inc
Location: Austin
Posted on: November 14, 2024
Job Description:
Director of Analytics, Financial ProductsAustin, RemoteSelf
Financial is a venture-backed, high-growth FinTech company with a
mission to increase economic inclusion and financial resilience by
empowering people to build credit and build savings.We're looking
for people who share our passion and are driven to tackle
challenges, find solutions and make the financial space better for
the communities we serve.Our team is passionate about challenging
the status quo of the credit industry by providing people
accessible tools to take control of their credit. Executing on our
mission requires deep collaboration across our teams to ensure our
products reach the people who can benefit from them the most,
particularly the 100 million+ Americans who have no or low
credit.We celebrate diversity and are committed to creating an
inclusive environment for all employees. To that end, we seek to
recruit, develop and retain the most talented people from a diverse
candidate pool.About the roleAs the Director of Analytics -
Financial Products, you will lead a high-performing team of sr.
managers and analysts responsible for driving revenue growth and
customer engagement across Self's credit building, credit card,
secured card and loan products. Primary focus areas will include
analysis of product performance, customer retention, optimizing
revenue, and minimizing dormancy. You will be a hands-on leader
with a passion for data-driven decision making and a proven ability
to translate complex analyses into actionable strategies.This role
will report to the VP of Analytics.What you'll do
- Lead the Way in Analytics: Define the analytical vision for
understanding and increasing customer retention, revenue, usage,
and pricing across our product portfolio.
- Drive Product Performance: Develop and implement data-driven
strategies to increase product usage (transactions, feature usage,
balance outstanding), optimize payment behavior, and improve
overall portfolio health.
- Leverage Prior Fintech Experience: Leverage your prior
experience with credit cards, lending, and other financial products
to unlock increased value for Self's customer base.
- Champion Customer Retention: Analyze customer behavior,
identify churn drivers, and design targeted retention and
reactivation campaigns to maximize customer lifetime value.
- Unlock Revenue Growth: Strategize and size growth initiatives
and develop forecasts to drive the right revenue growth
decisions.
- Be a Data-Driven Advocate: Present compelling data stories to
partners and executive leadership to influence business strategy
and secure buy-in for impactful initiatives.
- Foster a Culture of Innovation: Challenge conventional thinking
and encourage your team to explore new analytical approaches to
solve complex business problems.
- Collaborate for Success: Partner closely with Product,
Marketing, and Risk teams to translate data insights into
actionable strategies that drive business outcomes.
- Build a High-Performing Team: Mentor and develop a team of
talented analysts, providing guidance and opportunities for
growth.What's exciting about the role
- Direct Impact on the Bottom Line: Your work will directly
translate into increased LTV and RPU, contributing significantly to
the company's overall financial success and customer outcomes.
You'll have the opportunity to see the tangible results of your
data-driven strategies.
- Strategic Leadership: You'll play a key role in shaping the
company's growth strategy, leveraging data and your expertise to
guide product development and marketing decisions.
- High-Visibility Role: You'll own a problem space that has high
visibility and exposure within the company focused on revenue and
customer growth.
- Solving Complex Challenges: You'll tackle intricate business
problems and leverage your analytical skills to develop creative
solutions. The dynamic nature of the FinTech industry and the
constant evolution of customer behavior will ensure you're always
engaged and intellectually stimulated.What we expect
- 8+ years of Analytics experience
- 6+ years experience with A/B testing and statistical
analysis
- 6+ years of experience developing business reports using a tool
such as Tableau, Power BI, Qlik, or similar
- Prior experience with Credit Card, Lending, Financial Service,
or Risk Analytics
- Strong expertise in data manipulation and analysis using SQL,
Python, R, or similar.
- Basic working knowledge of data warehousing, data modeling, and
machine learning
- Ability to build forecasts and P&Ls
- Strong ability to communicate and link advanced analytical
findings to practical business use-cases.
- Experience working in an Agile development team and using
source code management systems such as Git
- Experience with propensity modeling, lead scoring, cluster
analysis, recommendation engines
- Excellent communication and interpersonal skills, with the
ability to collaborate effectively with cross-functional teams and
influence stakeholders at all levels of the organization
- A self-starter mindset, with a strong sense of ownership, and
the ability to work autonomously in a fast-paced, ever-changing
environmentAbout you
- You thrive in ambiguity and love building cohesive
narratives.
- You have the ability to manage your own workload and are
self-sufficient.
- You thrive on analyzing data and uncovering new opportunities,
and excited about driving growth through your insights.
- You are very familiar with event tracking plans and event
schema.
- You are familiar with Product and Business level KPI's.
- You thrive on iterative analysis and driving data driven
recommendations.
- You understand the balance between investment and impact and
can prioritize work appropriately.
- You're inquisitive and willing to try different things to get
the answers that matter.
- You build and grow teams and take pride in developing team
members.Base salary range: $204,000 - $227,000 annually. Individual
pay is based on factors unique to each candidate, including skill
set, experience, and other job-related reasons.Benefits and
Perks:We have the compensation and benefits you expect. But there's
one thing that Self Financial can offer that many companies cannot:
we can positively change the world, while making a profit. We are a
team of Builders, empowering our customers to build their dreams.
We have a Do the Right Thing ethos in all that we do, and we hope
you value that approach, too.
- Company Equity in the form of Stock Options
- Quarterly performance-based bonuses
- Generous employer-paid health, vision and dental insurance
coverage
- Flexible vacation policy
- Educational assistance
- Free gym membership
- Casual dress code
- Team building events and activities
- Paid parental leaveSelf Financial requires all employees hired
to successfully pass a background check.We are an Equal Opportunity
Employer.Apply for this job* indicates a required fieldFirst Name
*Last Name *Email *Phone *Resume/CV *Accepted file types: pdf, doc,
docx, txt, rtfLinkedIn ProfileWebsiteWhat state do you currently
live in?Voluntary Self-IdentificationFor government reporting
purposes, we ask candidates to respond to the below
self-identification survey. Completion of the form is entirely
voluntary. Whatever your decision, it will not be considered in the
hiring process or thereafter. Any information that you do provide
will be recorded and maintained in a confidential file.As set forth
in Self Financial's Equal Employment Opportunity policy, we do not
discriminate on the basis of any protected group status under any
applicable law.
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Keywords: Tbwa Chiat/Day Inc, Waco , Director of Analytics, Financial Products, Executive , Austin, Texas
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